ENFR

Iframe

copy and paste
the above code

PESO model by

developed by

DRAG THE CIRCLES !

i understand

EARNED
MEDIA

Publicity

media relations

blogger relations

investor relations

influencer relations

PAID
MEDIA

PAID MEDIA

facebook sponsored posts

sponsored tweets

twitter cards

fan acquisition

lead generation

outbrain

SHARED
MEDIA

Social media

facebook

twitter

linkedin

youtube

pinterest

instagram

vine

snapchat

periscope

OWNED
MEDIA

CONTENT

create from experts

employee stories

customer stories

user-generated content

reviews

brand journalism

webinars, vidéos & podcasts

Influencer engagement

response to detractors

detractors turned to loyalists

loyalists turned to advocates

Partnerships

charity tie-ins

community service

co-brandning

Incentive

affiliate

brand ambassadors

sponsored content

native advertising

Authority

optimized content

shareable content

engaging content

blurred lines

advertorial

sponsored blogger

paid ratings